Online Marketing Manager

Online Marketing Manager

Key Responsibilities

• ·        Define and execute a comprehensive online marketing strategy aligned with company goals, including acquisition, conversion, and retention.

  ·        Plan, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), LinkedIn, and other relevant platforms.

  ·        Design and manage email campaigns for lead nurturing, customer engagement, and retention.

  ·        Develop and schedule engaging content for platforms such as Instagram, LinkedIn, Facebook, and Twitter. Monitor engagement and grow our online community.

  ·        Manage and allocate digital marketing budgets efficiently, ensuring spend aligns with performance targets. Monitor cost-effectiveness and scale what works.

  ·        Stay informed on digital marketing trends, emerging platforms, and competitor activities to keep campaigns fresh and competitive.

  ·        Work cross-functionally with sales, design, content, and product teams. 

Skill & Experience

• ·        Bachelor/Master’s degree in Business, Marketing or a related field

  ·        2 years’ experience within online marketing

  ·        Excellent communication and negotiation skills

  ·        Strong business acumen

  ·        Ability to work independently