Job Description

The Online Marketing Manager, will be responsible for developing, implementing, and optimizing our digital marketing strategy to increase brand awareness, drive traffic, and boost customer acquisition and retention. This is a hands-on role that requires strategic thinking, creative flair, and data-driven decision-making.

Key Responsibilities

• ·        Define and execute a comprehensive online marketing strategy aligned with company goals, including acquisition, conversion, and retention.

  ·        Plan, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), LinkedIn, and other relevant platforms.

  ·        Design and manage email campaigns for lead nurturing, customer engagement, and retention.

  ·        Develop and schedule engaging content for platforms such as Instagram, LinkedIn, Facebook, and Twitter. Monitor engagement and grow our online community.

  ·        Manage and allocate digital marketing budgets efficiently, ensuring spend aligns with performance targets. Monitor cost-effectiveness and scale what works.

  ·        Stay informed on digital marketing trends, emerging platforms, and competitor activities to keep campaigns fresh and competitive.

  ·        Work cross-functionally with sales, design, content, and product teams. 

Skill & Experience

• ·        Bachelor/Master’s degree in Business, Marketing or a related field

  ·        2 years’ experience within online marketing

  ·        Excellent communication and negotiation skills

  ·        Strong business acumen

  ·        Ability to work independently